This report provides an in-depth snapshot of how the public sector is leveraging social media for greater citizen engagement, and what you need to be prepared for with these continually changing platforms.

The first study was carried out in 2020, but this edition will illustrate the impact COVID-19 has had on social media output, engagement rates and adaption. The report captures and analyzes the social media activity of more than 600 government agencies, police departments, and school districts.

With this report, you will:

• Gain an updated analysis of what teams are doing to manage social
• Find out how to measure effectiveness & success on channels to support goals
• Discover platform adoption trends & new engagement opportunities
• Access tips to save you time and mitigate risk on social media content
• Have a resource that proves the value of social media to others in your organization